Unbelievably, It’s that time of year when I encourage my network to refresh and update their LinkedIn presence – over the course of the last 12 months, you may have found yourself connecting with people you don’t know, adding sections to your profile that are no longer relevant, as well as a whole multitude of other LinkedIn activities which you have no recollection of doing! So my first article of the year contains my annual LinkedIn housekeeping checklist updated for 2023.
- Is your headshot up-to-date? LinkedIn isn’t a dating site so your photo really should be an honest reflection of you! Is your headshot visibility set correctly? Add a professional banner image as well to grab the viewer’s attention.
- Check that your contact information and website links are still current – click on the ‘Me’ menu > View profile > Contact info. For SEO purposes, add a minimum of 3 website links.
- Are your About, Experience and other sections an accurate portrayal of your day-to-day activities? Remember, if you have attended one of my workshops you will understand the importance of telling the reader ‘what’s in it for them’ – LinkedIn is not just an online CV. Why would the reader want to engage with you? Do you need to add in any personal milestones or achievements from the last 12 months?
- Does your Featured section need updating? If you are a regulated individual, make sure any brochures or other PDF’s are the most up-to-date version.
- Tidy up your Skills & Endorsements – this is one of those sections that really can get out of hand very quickly. Remove any skills that are no longer relevant, add any new ones, and remove any endorsements from people you don’t know, or even turn off your endorsements by clicking on the 3 dots, then adjust your endorsement settings.
- Update any Optional sections of your profile, such as Certifications, Organisations and Languages.
- Scroll down to the very bottom of your profile where you will find a list of all the LinkedIn Groups you are a member of, as well as all the Companies and People you are following. I like to keep these lists to around 20-30 of each, otherwise I can’t keep up-to-date with everything that is happening on my news feed. Unfollow those Companies and People you no longer want to follow and leave any Groups that are no longer relevant to your objectives.
- A relatively new feature is Creator Mode. Do you need to turn this on? If you are regularly posting content (at least twice a week) it is worth turning this on as you should see greater engagement levels on your posts. Go to the Resources section of your profile, then click on Creator Mode and complete the fields as required.
I like to have an annual cleanse of my connections, otherwise the number can get out of hand, and I’m generally an advocate of quality over quantity. You have probably connected over the last 12 months with people you don’t know or have never met, so it is worth going through all of your connections and removing those that are no longer relevant (or have annoyed you!) – remember, they don’t get told that you have removed them. To do this, go to My Network, then click on your number of connections on the left-hand side. To remove a connection, click on the 3 dots next to their profile, then Remove connection.
If you are a regulated individual, I would recommend taking a quick look at all of your posts over the last 12 months to check they are compliant (for example, don’t mention your products or services, and don’t include a call-to-action in your posts unless they have been pre-approved). To view a list of your posts, go to the Activity section of your profile then click on Posts.
As we share more of our personal information online, it is important to check that the visibility of your data is set to a level you are comfortable with. I won’t go through all the various Settings here (there are over 70 of them!), but the ones to pay particular attention to are:
- See where you are logged in (all the locations where you are logged in to LinkedIn)
- Set the frequency of e-mails (this will tidy up your Inbox)
- View your applications (third-party sites that have access to your LinkedIn account)
- Select who can see your connections
- Select your profile visibility
- Ads (data-sharing) – make sure your data isn’t shared by LinkedIn without your permission
All of these can be found via the Me menu, then click on Settings & Privacy.